Tag Archives: marketing
Effective Email Marketing Practices
Building a successful email marketing campaign is a lot like constructing a pyramid. Your email campaign requires a firm foundation...
July 17, 2009
Email Marketing: What’s in it for you?
Email marketing is akin to a treasure hunt. You need to hunt for email addresses in the right places to...
July 15, 2009
Strategies to improve your Email Open Rates
Email marketing is all about percentages. Emails opened. Links clicked on. Surveys answered. But none of this matters without the...
July 2, 2009
Creating a high impact Email Subject Line
Every single element of an email – from the permission notice to the footer – plays a critical part in...
July 2, 2009
Email Marketing Frequency: Sending on a Regular Basis
Most email marketing experts warn you against sending too frequently or even too infrequently. But few address the basic concept...
June 11, 2009
Inside the mind of spam filters
As an email marketer, you\'ve probably felt the frustration of knowing that because your emails are competing against thousands of...
June 3, 2009
Email Marketing Tip: Banking Evergreen Copy
Newspapers do it. Magazines do it. Advertising firms do it. What we\'re talking about here is building up a nice,...
May 29, 2009
Email frequency: offer a “light” version of your email newsletter
Of your subscribers, trust us when we say that not all of them will want to receive your once a...
May 27, 2009
Email marketing delivery: reviving an old email list
From time to time, we come across a customer that has a list they\'ve been hanging on to for years....
May 26, 2009
