Benchmark Email電子報行銷辭彙表

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電子報行銷名稱

電子報行銷的重要名稱與定義

Above-the-Fold	Affirmative Consent
Auto Responder	Bounced Email
Calls to Action	Campaign
CAN-SPAM Act of 2003	Click-Through
Confirmed Opt-In	Conversion Rate
Double Opt-In	Email Blocking
Feedback Loop	Hard Bounce / Soft Bounce
House List	HTML (HyperText Markup Language)
Mailing List	Landing Page
Open	Open Rate
Opt In (or Subscribe)	Opt Out (or Unsubscribe)
Permission-Based Email	Personalization
Phishing	Privacy
Recipient	Rental List (or Acquisition List)
Reputation	Segmentation
Sender	Spam
Spam Complaint	Subject Line
Subscribe	Targeting
Tracking	UCE
Unique Click	Universal Resource Locator (URL)
Unsubscribe	Voice
WIIFM or “What’s in It for Me?”	API (Application Programming Interface)
Blacklists	Blocking
Content	Header
Spoofing	Whitelists

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