June 21st is the Summer Solstice, or the day with the longest period of sunlight for all of us in the Northern Hemisphere (Summer Solstice occurs in June for you Southern Hemisphere folk). Sure, in Alaska that might not seem like a big deal, but it is for the rest of us. Especially for those of us that crave those UV rays (and not in a Jersey Shore fake bake sort of way).

To illustrate how important it is for me, we’ll have to go back a few years. Back when I was living in Chicago, I managed a cafe that hired and trained individuals with developmental disabilities. It was one of the most rewarding experiences of my life. The only problem was the hours I kept. Some days during the winter I would work from before sunrise until after sunset. The only reason I would know that the sun even rose was because it would taunt me from the large picture window at the front of the cafe. Now I’m working a job that allows me to see the light of day. I can’t stress enough how great that is.

I can’t be the only one that appreciates as many hours of sunlight as they can get. Your subscribers may also be excited for Summer Solstice. Customize a Benchmark Summer Solstice Email Template and regale your subscribers with bright newsletters. Perhaps share your favorite activities for when the sun is shining or even some safety tips for spending a lot of time outside in the sun. Regardless, enjoy the longest day of the year (in terms of sunlight), because it only gets shorter from there.

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by Andy Shore

Andy Shore found his way to Benchmark when he replied to a job listing promising a job of half blogging, half social media. His parents still don’t believe that people get paid to do that. Since then, he’s spun his addiction to pop culture and passion for music into business and marketing posts that are the spoonful of sugar that helps the lessons go down. As the result of his boss not knowing whether or not to take him seriously, he also created the web series Ask Andy, which stars a cartoon version of himself. Despite being a cartoon, he somehow manages to be taken seriously by many of his readers ... and few of his coworkers.