One of my favorite parts of working for Benchmark Email is the worldwide focus that this company takes. We have employees and offices across the globe, and I get to learn things about different cultures all the time. When I was asked to write a blog about Diwali, it was explained as the festival of lights. As a Jewish person, I always knew Hanukah to be the festival of lights. I knew of the miracle that Hanukah celebrates, and was excited to learn what Diwali was all about.

The Festival of Lights for Diwali involves lighting small clay lamps filled with oil, which signifies the triumph of good over evil (similar to Hanukah!). There’s also fireworks and the sharing of sweets. It is celebrated from mid-October until mid-November, which puts Hanukah’s eight days to shame.

Light up your subscribers inboxes with a Benchmark Diwali email template.

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by Andy Shore

Andy Shore found his way to Benchmark when he replied to a job listing promising a job of half blogging, half social media. His parents still don’t believe that people get paid to do that. Since then, he’s spun his addiction to pop culture and passion for music into business and marketing posts that are the spoonful of sugar that helps the lessons go down. As the result of his boss not knowing whether or not to take him seriously, he also created the web series Ask Andy, which stars a cartoon version of himself. Despite being a cartoon, he somehow manages to be taken seriously by many of his readers ... and few of his coworkers.