Hal Licino
Most recent posts
The Event Producer Lessons From The Jesus Christ Superstar Implosion
As a lifelong Superfan of Andrew Lloyd Webber and Tim Rice’s astounding Jesus Christ Superstar rock opera, I was looking forward to the 54 city tour of the revival starring the Supercast...
June 10, 2014
The Top 7 Ways To Boost The Efficiency Of Your Registrations
As online marketers we all want registrations and lots of them, but we may be actually minimizing the number of new customers due to the innate difficulty in being made...
June 9, 2014
Dealing With Negative Comments On Your Event’s Social Media Page
When you place an advertisement you have total control over the content. If you show your event in the best...
June 6, 2014
Ensuring That You’re Not Pricing Your Event Out Of Reach
Are you pricing your event completely out of the grasp of your audience? Ticket prices for just about every event...
June 5, 2014
Balancing Email Image Compression Vs. Quality
Every email marketer is well aware that the dimensions of an image on the screen are measured in pixels expressed...
June 4, 2014
Statistics Prove The Chasm Between B2C & B2B Marketing Priorities
A recent Adobe Quarterly Digital Intelligence Briefing offered up some extremely interesting statistics about what the study’s respondents had to...
June 3, 2014
Benefiting From Pinterest’s Expanded & Partnered Analytics
While most online marketers can readily grasp the reasons why Facebook or Twitter are such powerful social media campaign tools,...
June 2, 2014
How Latency Can Derail Your Videoconference Event
It may seem incredible but it’s true: In a recent Google Hangouts videoconference I was strangely unable to log in...
May 30, 2014
Profound Shallowness: Minimizing Your Email Word Count
Mobile screens are the ultimate immolation of the paradigm of literature. Where several centuries of English Lit Luminaries have worked...
May 29, 2014
