Hal Licino
Most recent posts
How Star Trek Can Help Email Marketers Determine Buyer Personas
One Call Now is a messaging company which has developed a rather unique method of describing and analyzing various online customer personas by resorting to one of the most basic...
May 2, 2014
The Top 5 Tips To Consummately Expert Email Content Writing
If expert email content crafting was easy everyone would be doing it. Follow these five tips to become a consummate email content expert par excellence! A call to action is...
April 30, 2014
The Top 5 FTC Definitions In Podcaster Pay-For-Play Laws
Pay for play is not in any way a phenomenon which has first surfaced in the social media podcast age....
April 25, 2014
The 4 Primary Podcast Review Aspects
An inordinate number of podcasts are based upon the reviews of various products, services, digital items, tools, and just about...
April 24, 2014
Beware The Podcast Patent Troll
Back when electric lighting was a distant dream, the U.S. Patent and Trademark Office (USPTO) could be relied upon to...
April 23, 2014
The Top 10 Basics For Creating A Podcast Media Kit
If you’ve ever looked into advertising in just about any medium, chances are you received a media kit. These packages...
April 22, 2014
Ensuring Your Delivery Does Not Negatively Impact Your Podcast
Many moons ago in a small island nation far far away, I had the “questionable” distinction of hosting a nightly...
April 21, 2014
What Marketers Can Learn From How Easter Got Re-Branded
Whether or not you’re a Christian or even believe in any form of theology, the historical facts surrounding the celebration...
April 18, 2014
The Top Five Easter Email Marketing Strategies
When you look around at the other parents keeping an eye on their children at the Easter Day Egg Hunt,...
April 17, 2014
