Hal Licino
Most recent posts
Crafting The Unforgettable Email
Nat King Cole was famous for crooning \"Unnnnforgettablllllle\". Many years after his passing, his daughter Natalie Cole turned it into a duet in a truly unforgettable video. If your marketing...
March 9, 2010
David Ogilvy’s ‘Mad Men’ Rules For Successful Email Marketing
Although David Ogilvy, the genius \"Mad Men\" co-founder of Ogilvy & Mather advertising agency, did not live to see the day of universal email marketing, he set out a series...
February 23, 2010
Making the Best of a Small Event Booth Space
As many long time event exhibitors will tell you, the small basic booth can be a blessing or a curse....
November 15, 2009
How International Robinson Lists Can Impact Your Email Marketing
An entry onto the Robinson list can be considered a demand by the individual to be treated like Robinson Crusoe...
April 25, 2009
Data Breach Triggers Spear Phishing Warning
What some online security experts are calling the largest breach in the history of the internet has triggered concerns that...
April 22, 2009
How Your Dead Email Addresses Get Turned into Spam Traps
You’re an ethical, legitimate email marketer. You’ve never purchased or rented an email list in the history of your company...
April 18, 2009
Successful Email Fundraising for Associations & Organizations
Recent surveys conducted by Convio show a wide discrepancy between the average funds raised annually, per email address, between various...
April 6, 2009
Top 5 Ways to Obtain Your Restaurant Patrons’ Email Addresses
Building an email marketing subscription list is central to your entire online promotional strategy but it is a process that...
April 4, 2009
