Hal Licino
Most recent posts
RFM: The Critical Metric Less Than 1/4 of All Email Marketers Apply
A Forrester Research study recently demonstrated that 71% of all email marketers consider click-through rate as a valuable metric while 61% also track open rates. One of the most significant...
September 21, 2010
Do Users Spend only 1/2 Second a Day on Facebook? The Importance of Proofing and Fact-Checking
Barely a day goes by that I don\'t see a hastily printed sheet taped to the front door of a supermarket or a department store with an errata: \"The widget...
September 17, 2010
Gmail’s New Priority Inbox: It’s Not the End of Email Marketing
As email marketers, you already have had a tough enough slog getting your messages into your prospects\' Gmail inboxes. You...
September 8, 2010
Why 78% of Your Email’s Text Is Never Read
As an email marketer, your messages are read on PC or tablet screens just like any other web content. Therefore,...
September 1, 2010
Location, Location, Location: Making the Most of Where Your Customers Live
Most email marketers have customers around the world, thus there is an entire extra layer of complexity in scheduling your...
August 25, 2010
How to Avoid (& Recover from) Email Marketing Crises
The leading email marketing legislator is some guy named Murphy, so you have to be ready for the unexpected to...
August 18, 2010
Wave Was a Ripple, But Google Me May Be the Tsunami
Wave was promoted by Google as the cloud application that was going to be the last nail in the coffin...
August 11, 2010
Is Your Campaign Underperforming? Taguchi It!
In the late Fifties, at a time when email was a futuristic concept only seen in sci-fi, a Japanese engineer...
August 3, 2010
It Always Comes Back to Content
Email marketers can learn a valuable lesson by considering the sea change instituted by the new Google Caffeine site indexing...
July 28, 2010
