Hal Licino
Most recent posts
Turning Your Customers into Evangelists
Today\'s internet users are placidly accepting a general extinction of online customer service that would have had them frantically dialing the Better Business Bureau back in the Nineties. Personal attention...
December 12, 2010
Time to Have a Party! An Email Readability Party!
With the mobile market expanding logarithmically and the browser wars exchanging new fusillades daily, the email campaign you’ve just sent out that displays perfectly on your Internet Explorer might look...
December 7, 2010
Boost Your Email Marketing Metrics by Crafting Great Preheaders
The content contained in the top line of an email is known as the preheader, and it is an extremely...
December 1, 2010
How Facebook’s New Email Service Could Impact Email Marketing
As reported back in March on our Facebook\'s Closed Email: Marketing Boon Or Disaster? blog, the social media juggernaut has...
November 15, 2010
How The EU’s New Email Privacy Laws Might Affect Your Campaigns
The European Union (EU) unveiled a series of proposals on November 4, 2010, that significantly revise its notorious Data Protection...
November 11, 2010
Preparing Your Winter Holiday Email Marketing Strategy
Some people may wait until the very last minute to get their holiday shopping done, but email marketing campaign planning...
October 19, 2010
The Impact of Gender on Email Segmentation Strategies
Many email marketers segment their lists by lifecycle, behavior, psychographics, and many other factors, but few take into consideration the...
October 10, 2010
The Common Sense Missing from Many Email Campaigns
As an avid computer enthusiast, I subscribe to several email newsletters from hardware vendors. I always build my own systems...
October 7, 2010
Cookie Monster: How The New EU Regulations Impact Email Marketers
Very few email marketers have lists that are strictly confined to the United States. Given the nature of internet email...
September 28, 2010
