Hal Licino
Most recent posts
Eight Times More Americans Prefer Email Marketing Over Social Media
The social media age may certainly be upon us, but it has barely made a dent in the ability of email marketing to drive traffic to websites. ForeSee Results just...
February 8, 2011
Fuzzy FISA Muddies the Canadian Email Marketing Waters
Email marketers have to deal with a mind-boggling number of varying standards and regulations across international markets, and now they have to be aware of Canada\'s new anti-spam law, which...
February 1, 2011
Creating an Email Marketing Plan – Who Is the Competition?
The Athenian playwright Aristophanes stated: “The wise learn many things from their enemies.” In order to concoct a proper and...
January 28, 2011
Taking a Bite of the Apple: Email Marketing to the iCrowd
The throngs of Apple enthusiasts (the iCrowd) are unlikely to falter in their rapturous adulation of their exalted brand now...
January 25, 2011
Setting Your Brand’s Policies for Social Media Interaction
Email marketing is now firmly ensconced into social media networks to the point where it is difficult to determine where...
January 11, 2011
Are Your Emails Creating Vicarious Liability Issues?
Vicarious liability is a legal term that particularly impacts any business that deals with email communications. This statutory principle states...
January 4, 2011
What Email Marketers Can Learn from the Antivirus Apocalypse
Recently, an automatic upgrade issued by a major online antivirus company to both its free and paid versions had an...
December 28, 2010
Email Outperforms Many Online Activities Across Age Groups
The Pew Research Center has recently issued its 2010 Generations Online, a fascinating report on the internet habits of various...
December 22, 2010
Are You a Consummate Email Designer or a Cake Decorator?
Jakob Nielsen was listed as one of the world\'s most influential designers by Business Week and is a leading researcher...
December 20, 2010
