Hal Licino
Most recent posts
5 Ways to Boost Your Auto Dealership’s Email Marketing Results
Many automotive dealerships\' email marketing strategies could use a tune-up, so here are five ways that you can easily and quickly boost your campaign\'s results on your bottom line. Don\'t...
March 8, 2011
7 Things to Consider when Taking Your Business Online
If your business hasn\'t taken the online plunge yet, here is a quick guide on the top seven things you should consider. 1) Products or Services? Legit or Quick Buck?...
March 8, 2011
Winery Email Subscription Forms: The Good, the Bad & the Ugly
A quick review of a random sampling of winery email subscription forms finds a broad spectrum of effectiveness and functionality....
March 7, 2011
Poor Email List Management Limiting Email Marketing Success
Forrester Research recently conducted a survey of more than 250 interactive marketing executives in Europe. The study showed that more...
March 7, 2011
Feature a Specific Wine in Each Email You Send
You can be certain of one thing in your email marketing subscription list: each individual is interested in wine. As...
March 1, 2011
Subscribers’ Views of Email Relevance Varies by Age, Income
Relevance is the heart and soul of email marketing, and newsletter content that fails to strike interest in its audience...
February 28, 2011
5 Key Ideas for Winery Email Marketing
Very few products inspire the passion and enthusiasm that fine wine does among its consumers. Email marketing of wine differs...
February 22, 2011
Major Retailers’ Email Volume Hits Record High Level
A recently released email marketing report by Responsys reveals that retail email volume hit an all-time record high level in...
February 22, 2011
California Zip Code Privacy Ruling Opens Pandora’s Inbox
The California Supreme Court recently ruled that retailers that ask customers for their zip code when completing a transaction will...
February 15, 2011
