Hal Licino
Most recent posts
Email Marketers Lament Google’s Replacement of QR Codes by NFC
QR codes are the key to the mobile lifestyle and soon they will be embedded in everything from cereal boxes to billboards to… well… hold that thought. After years of...
April 21, 2011
How Associations & Organizations Can Target Affluent Online Donors
Many fundraising associations and organizations report that approximately one third of their total online donations are generated from just one percent of their subscription list. Affluent online donors usually have...
April 20, 2011
Excessive Email Personalization May Alienate Your Restaurant Patrons
Personalizing restaurant email newsletters is an ubiquitous marketing strategy, but you have to be careful not to cross the line...
April 19, 2011
7 Ways to Alienate Your Email Newsletter Subscribers
Every successful email marketer knows that customers these days are a bunch of whining ninnies who want to be spoonfed...
April 15, 2011
Boost Your Automotive Dealership with Email Marketing Loyalty Cards
Automotive dealers have found that innovation and perseverance are among the most important characteristics required to operate a thriving dealership...
April 14, 2011
Top 5 Email Marketing Tips for Caterers
Whether you cater enormous Wolfgang Puck-erian lavish bashes for Hollywood stars or just put together nibbler platters for small family...
April 13, 2011
New Wine Drinkers’ Survey Provides Valuable Email Segmentation Data
The Wine Market Council recently surveyed over a thousand adult wine drinkers in the United States and announced findings that...
April 12, 2011
Love (for Your Email Subscribers) Means Having to Say You’re Sorry
Unless you’ve been on polar bear research sabbatical in an igloo on Novaya Zemlya for the past couple of weeks,...
April 11, 2011
5 Tips for Writing SEO-Friendly Copy
Search engine algorithms are being continually improved and honed to the point where much of what would serve as good...
April 8, 2011
