Hal Licino
Most recent posts
Best Email Newsletter Content for Your Organization’s Fundraiser
A fundraising newsletter can often seem like the email version of a PBS Pledge Week: A tiny bit of interesting content continually interrupted by seemingly endless requests for money. Apply...
March 24, 2011
Is Your Dealership Utilizing OEM Co-Op Email Marketing Funds?
The days when you were toying with the internet while your “real” ad spends were in the traditional media of newspaper, Yellow Pages, radio and television are long gone and...
March 23, 2011
Email Marketing as Successful as Social for Small Business Owners
MerchantCircle is a small business association with more than 1.6 million local members in the United States. A recent survey...
March 22, 2011
5 Key Performance Metrics Many Wineries Don’t Track
Engaging in email marketing is widely acknowledged as one of the most effective and successful types of promotional campaigns that...
March 21, 2011
How to Makeover Your Affiliate Newsletter Campaigns
When German philosopher Arthur Schopenhauer stated that “change alone is eternal, perpetual, immortal,” he must have been referring to the...
March 18, 2011
5 Reasons Associations & Organizations Should Not Buy Email Lists
Buying and renting email address lists is an unfortunately common process among associations and organizations. These are the top five...
March 16, 2011
Engaging Motorists through Social Media & Email Marketing
Every long-standing automotive dealer remembers a time when your customers would see your advertisements in the newspaper or on the...
March 15, 2011
Email Marketing Is like a Varietal Because…
Wineries from the smallest family vineyards to the largest international corporate producers are adopting email marketing as their primary promotional...
March 14, 2011
Displaying Sensitivity to the Japanese Disaster in Future Emails
The Japanese earthquake, tsunami and nuclear disaster have profoundly affected the world. The global outpouring of grief, sympathy and support...
March 14, 2011
