Hal Licino
Most recent posts
Your Car Buyer’s Online Behavior Is Loud & Clear: Are You Listening?
Dealerships often fail to derive critical data from their customers’ online behavior. Each of their clicks possess a wealth of information you can use to tailor your return email to...
April 7, 2011
A Beginner’s Guide to the Top 10 Web Coding Languages
When you consider developing your own website for the very first time, you might be left utterly befuddled by the alphabet soup of programming languages. If you think an ASP...
April 5, 2011
Measuring Campaign Engagement with Click to Open Rates
A recent survey by Signup Technologies has shown some enormous differences in the critical click-to-open metric between various industries. Depending...
April 4, 2011
Top 5 Ways to Use Images to Improve Email Marketing
A picture\'s worth a thousand words and, as email marketers have found, it can also sell a thousand SKUs. Unfortunately...
April 1, 2011
5 Ways for Auto Dealerships to Send the Right Frequency of Emails
Striking a balance between sending too much email and not sending enough requires a profound understanding of your audience. Most...
March 30, 2011
How Associations & Organizations Can Master Front-Line Microcontent
Front-Line Microcontent is the collective term for those small phrases that draw in your reader before the email is even...
March 29, 2011
93% of Email Marketers Ignore Cart Abandoners
According to a recent study in the United Kingdom, barely 7% of all retailers bother to send abandoned shopping cart...
March 28, 2011
Composing Winery Emails that Are as Artful as Your Wine
Winery email content that is well written has three primary characteristics: It is relevant, it is personal and it is...
March 28, 2011
Top 5 Ways to Save Money Setting Up Your Website
Online marketing necessitates a solid grasp of digital commerce, trends and activity. But if your small business wants to compete,...
March 25, 2011
