Hal Licino
Most recent posts
Promoting Your Nightclub’s Low Profile Acts with Email Marketing
As bars and nightclubs turn away from tentpole superstar bookings and towards long term strategies to build consistent traffic, the venues are discovering that email marketing is the most successful,...
May 5, 2011
Cater to Your Organization Supporters with Survey & Behavior Data
Even with gold above $1,500 per ounce, personal information on your supporters is worth more than its weight in that precious metal. Having access to a rich array of data...
May 4, 2011
The 4 Archetypes of Restaurant Email Marketing Subscribers
Experienced restaurant email marketers are well aware of the four basic archetypes that email newsletter subscribers adhere to. Learning the...
May 3, 2011
Mexico’s New & Draconian Personal Data Protection Law
Mexico has recently passed a federal law regulating the protection of personal data (LFPDPPP in Spanish). The process began in...
May 2, 2011
Club Email Marketing: Capture Your Youth Audience with “Say-Whaaa?”
When National Public Radio Music reporter Frannie Kelley was recently ploughing through the voluminous press releases in her email inbox,...
April 28, 2011
Top 5 Ways for Restauranteurs to Encourage Forward to a Friend
Providing a forward to a friend option in your email marketing campaigns is one of the best ways to expand...
April 27, 2011
Top 5 SEO Best Practices for Your Winery Email Newsletter Content
Gaining an SEO advantage through your winery’s email newsletter content is a wise strategy that might not be immediately apparent...
April 26, 2011
5 No Nonsense Tips to Improve Your Video Email Marketing
Email campaigns are the lifeblood of online marketing, but the adoption of video email in this sector seems to be...
April 22, 2011
How Automotive Dealers Can Ensure Proper Email Display on Mobiles
Just a few years ago it would have seemed science fiction: An automotive dealer unloads a rare new model and...
April 21, 2011
