Hal Licino
Most recent posts
How to Lose Your Loyal Customers by Ignoring Them
My lifelong affinity to computers started way back in 1981 with my first Toshiba 8088, a personal computer with an eye-searing MDA green screen. It cost as much as a...
July 14, 2010
The Fallacy of Pursuing Social Media Friend Pyramids
Through the recent period of exponential growth in social media, many email marketers have been mesmerized by the pursuit of logarithmic friend pyramids, where each new level expands the customer...
July 7, 2010
Composing Emails In The Type Of English Your International Customers Speak
If you were a member of a bilingual society and called upon to do a presentation in front of an...
June 29, 2010
Top 7 Ways to Become a Better Email Marketer
There are seven easy, simple, and basic ways that you can become a better email marketer today. None of these...
June 23, 2010
Learning From Recent FTC Enforcements Under CAN-SPAM
Every email marketer should be intimately aware with the Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003,...
April 14, 2010
Fire Your Writers, Hire Your Customers!
Chances are there are countless comments about your brand, favorable and otherwise, on a plethora of social networks. The positive...
April 6, 2010
Facebook’s Closed Email: Marketing Boon Or Disaster?
The social networking behemoth Facebook is preparing the launch of Project Titan, a proprietary webmail structure that will facilitate its...
March 30, 2010
Respect Your Customers’ Personal Information & Reap Results
The personal information your prospects provide to you has to be treated not only with total security, but also with...
March 25, 2010
The Innovative Concept Of Marketing Email Clustering
Marketing email clustering into once-a-day packages is an unorthodox proposal that may, at first, seem to be overly revolutionary. It...
March 16, 2010
