travis@harbingerlabs.com
Most recent posts
Top 4 Reasons Email Marketing Fails
I’m sure you’ve seen the same statistics as I have – only 4% of consumers who click through to a website are going to make a purchase. That number might...
January 19, 2018
10 Essential Event Email Design Tips to Drive Registration
Among the billions of emails that are sent daily, there is a common goal among all of them: to drive action. Whether that action is to subscribe, to donate, or...
November 30, 2017
Email Marketing Tactics to Help Boost SEO
Although email marketing and SEO campaigns are made up of very different components and utilize different tools, they both ultimately...
November 28, 2017
11 Marketing Automation Terms You Should Know
As we’ve said it before during our Automation Fridays weekly workshops: Marketing Automation is the next frontier of Digital Marketing....
September 21, 2017
How to Move Your Emails From Gmail’s Promotions tab to Primary
Last year, in an attempt to make your email life easier, Gmail introduced the tabbed inbox. Its goal being to...
September 17, 2017
How Can I Use Email Marketing with A Landing Page?
Landing Pages (LPs) are an extremely effective marketing tool to unleash from your arsenal. They give you flexibility within your...
September 12, 2017
Picture Perfect: Images, Hosting and Your Benchmark Email Campaigns
Let me know if this sounds familiar to you: Your pet is doing the cutest thing, or you and your...
June 5, 2017
Why You Need to be A/B Testing Your Email Campaigns
The single most honest (and infuriating) answer to nearly every marketing question is, “it depends.” That’s because there’s no one...
June 5, 2017
Building Exclusivity: Turn Your Email Marketing Into A VIP Destination
The ever brilliant Jacobin magazine, self-billed as Reason in Revolt, published a creative piece that looks at demographic exclusivity. Titled...
January 5, 2017
