Most recent posts
The Art of Philanthropy in a Digital Email: Challenges & Solutions
Non-profits have the hardest job of all: they have to get people to care and act altruistically. In an era of instant gratification and self-glorification, this seems almost impossible. Yet,...
August 24, 2016
How Can I Create Successful Promotional Emails?
A promotional email is intended to get your audience excited about something. You may have a new service or product to announce or you may just have excess inventory to...
August 22, 2016
How Do I Make Sure My Emails Are Mobile Friendly?
How many of you start the day by waking up and then instantly start reaching for your phone (by reaching...
August 19, 2016
What Tests Are Good To Run On My Campaigns Before I Hit Send?
Tests like A/B testing can be invaluable to email marketers. However, A/B test is an umbrella term for when you...
August 18, 2016
How Do I Know If I’m Sending Too Many Emails?
The answer to this question is a matter of actions speaking louder than words, but you may get some subscribers...
August 15, 2016
How Can I Improve Click Through Rates In My Emails?
The first step in trying to increase the Click Through Rate (CTR) of your emails is to properly segment your...
August 12, 2016
How to keep my branding consistent in my email marketing?
How to keep your branding consistent in your email marketing is a matter of simply being consistent in everything that...
July 8, 2016
How Can I Avoid Harming My Brand With My Email Marketing?
To avoid harming your brand, you need to avoid consistently sending unwanted emails. Not just once or twice, but consistently...
July 5, 2016
What the Drama Film Genre Can Teach us About the Types of Autoresponder Messages You Should be Sending over 6 Days
Last week I wrote an exquisite post on how alien sci-fi films are a lot like autoresponder messages when it...
March 30, 2016