travis@harbingerlabs.com
Most recent posts
How Is Transparency A Form Of Marketing?
Transparency has been called the new form of marketing. Perhaps it’s not all that new. Companies have been trading brick walls for glass walls that create physical transparency. However, in...
January 4, 2017
How Can I Integrate Social Media With My Emails?
In this day and age when we talk about marketing—Digital and Physical—we know that content is a key component to drive results that help us reach our goals. In terms...
November 9, 2016
Squad Goals: Forming A Team For This Lean Journey
In June, a handful of Benchmark employees were added to a new Slack channel and greeted with the following message...
November 8, 2016
How to Drive Traffic to Your Email Subscription Landing Page
Now that you designed and drafted your email subscription landing page, the next step is figuring out how to drive...
November 7, 2016
Why Is The Welcome Email An Important Time To Say Thanks?
The very first email campaign should never be the very first impression you give a subscriber. After all, for it...
November 4, 2016
How to Design and Draft Your Email Subscription Landing Page
When companies say they want to throw out a newsletter, there’s typically a lot more that goes into it than...
November 4, 2016
Supernatural Lessons On Marketing
What makes Halloween so exciting for people all over the world is the element of the unknown. When you pair...
October 12, 2016
How To Increase The Expected ROI For Email Marketing?
Many talk about the expected Return on Investment for email marketing being $40 per $1 spent. Although I love this...
October 10, 2016
How can I use email marketing to build brand awareness?
Once you have a product or service you are proud of and want to share with the world, you want...
August 24, 2016
