Email Open Rates for Education Campaigns
Almost a quarter of the education directors surveyed do not know how many of their emails are opened. Of the more than three quarters of all education marketing administrators who did track this metric, 47 percent reported their opens at over 40 percent; 20 percent stated it was 25 to 40 percent; 6 percent claimed 15 to 25 percent, and 3 percent admitted less than 15 percent of their emails were opened.
Versus Industry Open Rates
The
open rates claimed by Education businesses are 44.8 percent, well above the averages stated by major industrial sectors.
