A Shoestring and a Dream
Husband and wife team, Curt and Denise Keller, started Benchmark Email in 2004 and bootstrapped it into a global sales and marketing platform. But their dream didn’t stop there.
Today, SaaS is evolving faster than ever. Generative AI is reshaping software, and marketers are caught between outdated tools and overwhelming new tech. The challenge is clear: adapt or become obsolete.
At Benchmark, we saw two paths: stay the course and risk falling behind, or rebuild from the ground up to create the future of email marketing. We chose the bold path.

























