The pet and veterinarian sector is extremely competitive, with types of stores ranging from the "ma and pa" pet shops to anchor superstores with thousands of square feet in prime retail or mall space. Along with retailers, the industry also includes pet and veterinarian suppliers, warehousers, wholesalers, jobbers, specialty retailers like organic purveyors and pharmaceutical and veterinary equipment manufacturers and suppliers.
The ranges of businesses that make up the pet and veterinarian sector equalize utilization statistics gathered to determine the sector's results from email and social media marketing. Because the sector spans from small local retail locations and individual practitioner veterinary clinics to national chain stores operated by multi-national corporations, the median configuration of email marketing
usage is difficult to determined, and thus averaged representatively. Smaller range pet and veterinarian businesses are less likely to utilize email marketing, while other sections of the industry - like national chain stores - tend to use online forms of promotion to a greater degree.