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Benchmark Email Features

Automotive Dealership Marketing: Email Campaigns Driving Sales

Industry Standard Features
Whether you choose Benchmark Email's Do It Yourself functions or the We Do It for You service, your automotive dealership will benefit from these capable state of the art features:

Advanced Message Scheduling - You can select any campaign or even individual messages to be scheduled at any specific time in the future to suit your customer at the time and date of your choosing. By the application of autoresponder technologies, Benchmark Email allows you to set up a schedule of countdown timers that can occur in unison with any particular event you choose: the anniversary date of the subscription signup, a customer's birthday, a public holiday, or any other special date.

Complete Video Integration - Benchmark Email utilizes an advanced video email process to ensure that your video production content can be delivered successfully to your subscribers regardless of running time or resolution. By applying modern technology that maintains file sizes at a minimum, your customers can enjoy a full range of informative, educational and entertaining video content, whether it is provided by your main brand or produced right in your own dealership.

Contact List Management - Your subscription list can bulk up quickly, and it can swiftly become a very complex task to keep the entries correct, current, and properly segmented. Benchmark Email's list management tools provide everything you need to expand, segment and clean up your entire list while ensuring accuracy and deliverability.

Creating & Focusing Campaigns - The automotive dealership business is extremely competitive. Thus you need to ensure that you are gaining the greatest possible benefit from your online promotional budget. Benchmark Email provides flexible, professional email marketing services to ensure that any type, size, or form of campaign can be conducted with maximum efficiency and superlative results.

Delivery Assurance - Benchmark Email has an extensive track record stretching back to years of working in conjunction with all the major ISPs to ensure that every phase of sending activity is in fiercely strict adherence to the best practices of email marketing; extensive anti-spam precautions are integrated into every send. This collaborative relationship is the founding reason why Benchmark's deliverability is one of the best in the industry.

Expertise & Technology - No other email service provider can surpass Benchmark Email's technological infrastructure. Benchmark facilitates thorough control over every aspect of your email campaign transmission and delivery. This technological command ensures that any form of email including plain text, HTML, and video will be securely delivered into your subscriber's inbox.

Full Tracking Reports Incorporating Visual Graphs - Benchmark Email features a series of comprehensive email tracking reports to provide you with all your campaign's results at a glance. Each statistical grouping is explained in simple language without having to resort to convoluted industry jargon, accentuated by clear visual graphs that allow you to easily understand the performance metrics included in the report.

High Volume Plans - Benchmark Email provides every size of automotive and motorcycle dealership with the most powerful and effective features and services, right down to the smallest used vehicle lots. Should your dealership be of such a size as to require over 150,000 emails per month, our high volume plans can provide the elevated performance suited to your high traffic requirements.

Polls & Surveys - Benchmark Email features sophisticated surveying and polling methodologies that are easily ranked among the best email service providers. This set of exhaustive demographic polling tools allows you to sharpen the focus of your online promotional campaigns by monitoring the reactions and opinions of your motoring prospects. Benchmark Email can provide a special customized range of subscriber participation forms to assist your automotive dealership in achieving its marketing goals with finesse and effectiveness.

Social Media Tools - Automotive dealerships traditionally collect email addresses for their subscription lists face to face at the point of sale, at the parts and service counters, at car shows, trade shows, concerts, sports, or other live events. Many automotive dealerships are failing to properly leverage their social networking presences for subscription list building as much as they should. Benchmark Email specializes in the provision of social network integration on all major sites such as Twitter and Facebook. This social media strategy will ensure that your messages will be shared and "Liked" widely among the social connections of your subscribing customers.

Templates - Whatever your automotive dealership's promotional requirements, they can easily be met by one of hundreds of extremely specialized email templates provided by Benchmark Email. These templates are custom-tailored to accurately suit any dealership's promotional requirements. The coding and graphic experts at Benchmark Email can fit any of these templates to your needs and even design a fully original, personalized template for your use should you request it.