, was created to provide information on the state of email marketing for the use of environmental service businesses and aid online business promotional directors in focusing their company's marketing strategy. The facts in this report will help members of the sector sharpen their email marketing efforts by applying these techniques:
Engineering and applying social media
and email promotional campaigns for a number of new enthusiasts while upholding the adhesion and minimizing the unhappiness of existing customers
Understanding the tangle of legislation and benchmarks of the environmental service industry sector
Analyzing and interpreting email marketing statistics to gain insight on strategies utilized by some other environmental service's online promotional managers
Activating results-oriented email marketing specifically customized for your environmental service business to achieve and sustain the maximum benefit
Online promotional managers of environmental service companies around North America were surveyed about their business units to compile the data contained in this report. Content was culled from environmental services businesses of all sizes, and can be read in the Environmental Services Email Marketing Survey section.
This manual elaborates on a series of questions all environmental service marketing managers should be pursuing to better their business, and to help them gain insight into the condition of their email campaigns.