Offering free gifts and other incentives has become a common practice in the
email marketing community. Marketers dangle these rewards to encourage new subscriptions, drive traffic, and even increase sales. Whether it’s signing up for something, making a purchase, or showing up, history has taught us time and again that people are far more likely to take the actions we want them to take when immediate benefits are on the line. The offering of rewards is a way to show them that those actions are worth their time and effort.
A well designed incentive program can not only help you boost attendance for upcoming events, it also generates buzz during a get together as well. One way to do this is by dedicating a special segment of the event to those in your incentive program – the people who
clicked-through to redeem the coupon codes, discounts, and exclusive offers that sealed the deal and ultimately led them to attend. This is an effective way to show appreciation to your audience and create an atmosphere that builds excitement for the next show.
