Most recent posts
小型企业绝招:七招让你在新的一年领先群雄
With 2012 well on its way, many business owners are looking to maximize their business potential this year. No matter what your business strategy might be, you’ll need the right...
January 23, 2012
FaceOff 的新尝试:将品牌管理外包给大众
Pretty much every website I’ve visited in the last month had a Google Adsense ad for FaceOff – even if it was on a site with unrelated content. Maybe this...
January 18, 2012
如何利用免费赠品、免费样品和比赛增加企业曝光率
Giveaways and freebies have long been a marketing tactic of many businesses. “Buy one, get one free,” “Enter our Drawing...
January 10, 2012
如何为你的小型企业建立新型的媒体内容架构
If content is king, then marketing is queen. Marketing is what moves your content forward and gives it renewed life...
January 9, 2012
Twitter 将在 2012 超越 Facebook
There’s always been a dueling standoff between Twitter and Facebook. Though both are used for slightly different purposes and outreach...
January 6, 2012
ZenDesk:创建服务台来加强你的营销力
The old way of doing business included a physical storefront or office. One of the benefits of physical storefronts was...
January 4, 2012
营销自动化软件重点提示(下)
Last week I introduced the best of the best when it comes to marketing automation software. Because marketing has diversified...
December 29, 2011
小企业的未来:2012 营销趋势
Marketing can be described as a chameleon, always in transition and shifting to meet its current needs. In 2011 we...
December 28, 2011
小型企业适用的创意管理软理
过去几年创新科技和服务带来巨额的成长与收益。即使你尚未在这些领域创业,你也必须适应随着创新而来,对于创意及其可达性的需求。善用趋势观察和市场预测你就可以掌握市场,强化品牌价值并吸引更多希望茁壮成长的顾客。 Spitgit:创意管理软件 如果你创业的根基在于有活力的改变,甚至是超乎期待的服务,你需要尽可能的驾驭创意,而最佳的方式是使用创意管理软件。 Spigit 了解你会先从最唾手可得的工具和人们开始着手。 Spigit 使用社群网络来连接员工、顾客和生意伙伴,以达到「启动」团队的功能,创造最大的社群利润。它透过结合对创意发想的奖励和社群认同,并促长创意、交换创意 和运用游戏机制来达到效果。他们也将创新当成动力,扩展他们的服务并提供网络研讨会,目前服务的范围包括 Facebook、SharePoint 和 Yammer。 Crowdcast:社群产业情报 Crowdcast 是 Spigit 的劲敌,它提供相同的服务,提供社群产业情报。他们同样也使用可奖励员工在产业趋势、量表和预测中投入新颖观点的游戏系统。企业高层则得到可以提供持续且可靠之分析的思想网络。目标是在之后能使用那些信息来做企业和领导的决策,同时避开风险。 Brightidea:从提案到执行 如果你寻求的不只是创意产出,而比较偏向创意的管理和执行,那你可以试试 Brightidea。 他们提供的服务很多,但主要核心只有三个:Webstorm、Switchboard 和...
December 27, 2011