The Benchmark Email Complete Guide to Email Marketing
is the most thorough textbook ever written on the modern email marketing process. Written to be neutral and informational about email marketing as a whole, you'll find our complete guidebook indispensable no matter whose service you are using. The book compares email marketing to traditional forms of promotion & marketing while explaining what the tools are, why you need them, and how you'll use them best to promote your business or organization. You'll get great tips on writing effective copy and content for your newsletters.
How To Use This Manual
Why Use Email Marketing?
Permission and Spam
List Segments, Campaigns, Scheduling, Content, Delivery
Tracking and Reporting
Social Network Revolution