Most recent posts
Email marketing delivery: reviving an old email list
From time to time, we come across a customer that has a list they\'ve been hanging on to for years. At some point the people on that list opted-in, but...
May 26, 2009
Adding Social Sharing Links to Your Email Campaigns
In Benchmark Email, you can now add links to let your subscribers share your campaigns via twitter, myspace, facebook, digg and other social sites. To enable this feature, 1) Go...
May 18, 2009
Email Marketing Content: Trawling the Customer Service Files
Has this happened to you? Step 1: You sit down to try and create your next newsletter or email Step...
May 14, 2009
The incredible shrinking subject line: how to handle it
A few years ago, it was not uncommon to see subject lines that were full sentences. Robust and info-heavy, these...
May 13, 2009
Managing email unsubscribes that don’t follow protocol
Have you ever sent out an email marketing campaign with an obvious unsubscribe link at the bottom – and found...
May 12, 2009
New email templates – and more to come!
At Benchmark, we hate sitting still. There\'s always something new to create or a feature to improve. Thanks to this,...
May 6, 2009
Give your emails and newsletters a second life: Create an online archive
After you\'ve sent out your email or newsletter and viewed all your stats, wouldn\'t it be perfect if you could...
May 1, 2009
Email Opens Geographic Map in Benchmark Email
After you send out your campaign, you can see who opened your email or newsletter in your reports section. But...
April 27, 2009
Boost your email’s visibility with the Benchmark Email Community!
Once you\'ve sent your email and added it to your custom archive, did you know there\'s another easy way to...
April 20, 2009