Hal Licino
Most recent posts
Crafting Effective Dental Email Subject Lines & Preheaders
Condensing your writing is a key factor in improving the efficiency of your Dental & Orthodontic email newsletters. Especially as we transition into an age where social media constitutes one...
August 16, 2011
Online Marketers Consider Double-Edged Sword of Telex Cracking
Researchers at the University of Michigan have devised a macro-scale internet rerouting concept based on steganography, which is the hiding of an URL routing so that it is visible only...
August 15, 2011
A Very Popular Way to Obtain Real Estate Email Addresses…Is Wrong
There are more bloggers in real estate than nearly any other industry, with the possible exception of high tech. With...
August 9, 2011
7 Keys to Effective Email Marketing during Recession: Part 2
When it comes to the double dip in the recession the immortal words of Yogi Berra ring true: \"It\'s déjà...
August 8, 2011
Engage Your Home Improvement Social Media Follower with Staff Tips
In the social media age, content is King, Emperor and just about any other royalty you wish to attribute to...
August 2, 2011
Overcoming the Obstacles to an Effective Social Media Presence
The recent SmartBrief and Summus report entitled The State Of Social Media For Business demonstrates the breadth and extent of...
August 1, 2011
Latest Online Fundraising Results for Associations & Organizations
The Convio 2011 Benchmark Report on the online fundraising statistics for 2010 was recently released, and although it covers every...
July 27, 2011
Managing Social Network Rage against Your Brand
The famous chalkboard cartoon showing a respectable citizen + internet anonymity = a foul-mouthed dweeb may no longer universally apply...
July 26, 2011
Obtaining Referrals from Your Winery Email Subscribers
On the first day of any salesperson\'s training they are taught to ask for a referral. If you\'ve just bought...
July 21, 2011
