Automotive Repair Email Marketing Goals
Whether you operate a suburban independent oil change facility or a major truck stop repair business working on massive diesel trucks, your
email marketing strategy should be tailored to bring business to your location by attracting new motorists as well as entertaining and informing your current clientele and encouraging repeat business.
Short Term Goals
Comprehensive, professionally executed email marketing campaigns can produce these types of results within the short term:
Customer participation
Increased up-sell and maintenance
Expanded online presence and authority
Facility recognition
Same-quarter sales
Word of mouth
Long Term Goals
Over time, automotive repair businesses enacting a professional, fully-fledged
email marketing campaign will produce:
Facility loyalty
Increased competitive advantage
More traffic for a broader range of service and repair work
Increased cooperation from suppliers and related business components
Online authority translating to local market leadership
Year-on-year sales
