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Tips to combine Twitter with your Email

Oct 08 2009, 08:53 AM

Given the popularity of social networking sites, it may have occurred to you that it would be a good idea to start involving the social networking aspect in your email marketing. However, you may not know how to go about this and may even wonder if you should. If that’s the case, this is the right place for you. Take a look at some great ways to use Twitter in your email marketing campaigns!


Place your email subject line on Twitter
Create an email with a subject line less than 140 characters (this is in keeping with the rules of Twitter). After you send out your emails, place this subject line on Twitter along with a link to your hosted email campaign. By doing this you can reach out to a whole new target audience. Benchmark Email allows automatic integration with Twitter using which you can place your Subject Line or any message into your Twitter account directly.
Add links to your email that go to your Twitter account
These links can take readers to your email newsletters or invitations for your events. Placing these links is incredibly important when it comes to resource or newsletter auto responder subscription emails.
Try to use the Twitter search feature
Frame your subject lines in such a way that they benefit from the Twitter search feature. Depending on what people look for on Twitter and the keywords that you use in your subject line, there is a chance that those who have never heard of you may stumble upon your tweets while searching for something.
Place a link on your Twitter account that goes to a form landing page
Let's say you have a post on Twitter that says "Click here to read more on the benefits of chocolate." When someone clicks on the link, they should be taken to a landing page where they have to provide their email address in order to read the rest of the article. This is a great way to convert followers of Twitter into opted-in email subscribers.
Place Twitter information in your emails
One way of doing this would be to use queries and comments that have come up on Twitter and feature it your emails. You can even bring out the different responses that these questions brought out. It would also be a good idea to thank all the people on Twitter who contributed with their questions and views. This is a great way to build loyalty amongst your subscribers.
Place a 'Follow' link in your emails
Place a link for people to follow you on Twitter, in all your emails. Seeing the number of emails that people get everyday, a potential subscriber may want to see what you’re all about by checking you out on Twitter before deciding to subscribe to your emails.
Place links for easy sign ups
It would be a good idea to place a 'sign up here to get our emails' link. This link allows those who see the hosted version of your email on Twitter for the first time to sign up to your list. Make it simple for them by offering sign up forms that require only their email address.
Provide the Twitter accounts of all email article authors
Placing the author’s Twitter account after the article makes it possible for readers to carry on discussions on the article after reading it. It would be a good idea to have a Twitter account for everyone who is a part of your email communication.

If you have any more suggestions for ways to use Twitter in your email marketing campaign, do let us know what they are!

Posted in Tips & Resources

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