Your email or newsletter must be the perfect balance of text, white space, images and links. However, you might be surprised how many email marketers get this delicate equation all wrong.
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As an email marketer, you are probably curious about video email, but not quite sure how to use it. This is natural. This new and exciting format offers plenty of options email-wise, but you need to know which ways to use it will work best.
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If you're archiving your newsletters and emails in the hope that it will get you better search traffic, you'll need ways to drive traffic to those pages. The good news is there are plenty of free services out there to help you accomplish that.
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It doesn't really matter what type of business you're in: your email subscribers, at the very least, should fall into the simple, categories of responders, newbies, openers and deadbeats. Your main goal in segmenting your list in this fashion is to get as many people as possible on the responders list.
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Building a solid email list might be the most important thing you do as an email marketer. This list should be completely opt in, contain only subscribers that want to hear from you, and include some sort of proof – written or digital – that shows where and how you got each email address.
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Though many people practice email marketing to promote their goods and services, some don't know the difference between spam and opt-in email marketing. It's understandable. As the years have progressed, many sources have blurred the line between opt-in and bulk email spam for their own purposes.
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Email marketing is a powerful tool in itself, but it's even more so with the use of landing pages. Landing pages are pages you put on your Website that customers can link to from your email.
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One excellent way of staying in touch with your contacts and keeping your email marketing activities in top gear is by sending newsletters. These newsletter can contain all sorts of information, including the following:
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Fewer technologies have done more for marketing than email. It's fast, inexpensive, and delivers a lot of data to pore over. But one facet of email marketing tends to be grossly underused -- and it's a shame because it's a great, easy way to gather invaluable client data.
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If you're just starting to use email marketing or you've been using it for a while now, you know that two of the biggest questions you'll need to answer is how often you'll send and when you'll send. Believe it or not, these two things matter.
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If you're doing any form of email marketing, it's tough to avoid all the buzz about video email. It makes sense: video email is more active and interesting than text. But if you're going to go the video email route, you have to plan well, look before you leap, and follow these solid tips to help you get started.
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Email marketing how-to lists and tip sheets often focus on one topic. How to improve delivery. How to craft a good subject line. How to boost your open rates. But we're doing something different.
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Unless you have a very small list or work in a very niche market, chances are your subscribers fall into different categories They may include everyone from people who never open your emails to those who actually click on links and make purchases.
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Suppose you run a very successful personal services agency. You have lots of loyal clients, a great reputation, but a very, very thin email list. You want more people on that list, but you have to do it the right way. To accomplish this, you have to gather permission-based subscriptions for your email or newsletter.
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Throughout the years, many types of promotional methods have caught the public fancy. Television commercials. Radio ads. Direct marketing. Now that the Internet has taken over the game, from banner ads to social network pages, the one constant is that email marketing has become the most affordable, effective and targeted promotional tool out there.
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If you're doing any email marketing at all, know this: your layout is just as important as your subject line and content. A muddled or crammed layout will turn your recipients off and confuse them, while a layout with overly bright colors or too much white space will bore them into not buying what you're selling.
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Spam filters are curious things. Ever-shifting in their discretion, the rules are always changing, sometimes in big ways, sometimes in smaller ones. But there are some rules that remain constant about spam filters, and if you keep them in mind when you write your campaigns, you'll get much better than average delivery rates...
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In email marketing , authentication is becoming an even larger issue than the mountains of spam that make it to the inbox. Why? Because while spam itself is pretty straightforward – a sometimes obviously unwanted message that shows up in the inbox – email authentication is more nefarious because it lets spammers take over the email...
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