Paul Rijnders
Most recent posts
For the Food Trucks and the Foodies that Love ’em.
A Snarky Start Okay, I\'ll admit it. I\'m one of those humans who likes to eat. In fact, you might be surprised to learn that I try to get in...
February 2, 2011
Making Great Email Videos Part 4 – Basic Audio Editing
We continue our series on improving the quality of the video that you include in your email campaigns with another lesson in audio. Why so much on audio? First, it\'s...
January 28, 2011
Creating an Email Marketing Plan – Who Is Your Audience?
We have another exciting series planned for you. Almost every Benchmark Email blogger has been rounded up, and each will...
January 12, 2011
Making Great Email Videos Part 3 – What Kinds of Mics Plug into My Camera?
In the last audio installment of our \"Making Great Video Emails\" series, we talked about a few scenarios that might...
January 5, 2011
Wined, Dined, but Not on Your List This Time
A Magnificent California Winery This past weekend I had one of the best times at a winery that I\'ve ever...
December 30, 2010
Making Great Email Videos Part 1: Why Doesn’t My Voice Sound Professional?
We\'d like to take a break from our usual tips, stats, trends and case studies to talk about something that...
December 21, 2010
Getting Great Info – Google Shows the Way
Have you heard of the CR-48? I know I have. So have my friends and everyone here at the office....
December 15, 2010
Permission to Contact? It’s How You Ask That Counts
Your customers will probably give up their contact information if you ask, but how will they feel about it afterwards?...
December 9, 2010
Stand Out in the Inbox by Always Arriving On Time
So you\'ve worked all week crafting the perfect email campaign. You\'ve surveyed your customers to find out what they\'d like...
December 1, 2010
