The flexible setup gives deep discounts to franchisees and an easily managed account to franchisers.
Long beach, CA (PRWEB) April 17, 2007 -- Benchmark Email, the leading software as a service provider of Web-based email marketing tools, has kicked off a specialty program for multi-branch franchises. The scalable program gives franchisers overall control of a custom account, while an unlimited number of software users, franchisees, are charged for services as a single entity. The program is equally optimal for main office and branch system businesses including real estate, insurance and travel.
"This new program is a solid setup for franchisers and franchisees," says Curt Keller, CEO of The Benchmark Internet Group. "Because Benchmark Email is strictly permission based and Can-Spam compliant, franchisers can rest easy that the company brand is protected, even if over-eager franchisees try to send email without permission. Meanwhile, the franchisees can build their customer base and promote products, services and seasonal specials, boosting their own business as well as the company brand."
If franchiser account holders want all email to customers to have a unified look, Benchmark's seasoned design team can create custom email templates for a discount. Franchisee and branch office customers will also have access more than 150 templates. Benchmark users can boost their client lists with forward-to-a-friend buttons and Signup Forms, and even solicit customer opinion though email-based surveys.
Benchmark email is a robust suite of online tools used for every facet of online marketing campaigns, from list management to the creation and delivery of custom newsletters. The software was recently named the best and most affordable email marketing tool by the Website Top Ten Reviews.