How to Use Email Metrics Effectively
One of the strongest arguments for email marketing centers on its ability to provide detailed information on your campaign's performance. This data is powerful in the sense that it allows you to track the subscriber experience from the moment they sign up to the moment they make a purchase and beyond. However, the tremendous amount of data you have at your disposal can be overwhelming.
Coupling email’s great possibilities with an eye to the user experience, Benchmark Email provides a comprehensive suite of tracking and reporting tools that offers a convenient way to measure and shape the success of your email marketing campaigns
. And since we also understand how challenging it can be to stay on top of all the data, this report will help you to identify and effectively use its most important metrics.
Meet Our Metrics
What separates Benchmark Email from many other email service providers (ESPs) is that we stock your reports with real-time analytics. No need to wait to view the results of your campaigns. Simply log in and track them as they occur. These reports provide statistics in the form of both percentages and raw numbers, giving you a complete snapshot of email campaign
results so you know exactly where you stand in terms of performance.