Holiday Deliverability Checklist:
Keep Your Emails Off the Naughty List
Holiday campaigns mean higher volume, tighter schedules, and a lot of inbox competition. The last thing you want is for your emails to land in spam.
Today's gift:
A quick deliverability checklist to keep your holiday sends merry, bright, and actually seen.
The Checklist
Authenticate Your Sending Domain
SPF, DKIM, and DMARC help prove you’re legit.
Keep Lists Clean
Remove inactive or bounced addresses before sending.
Avoid Spammy Words
Skip ALL CAPS, $$$ signs, and over-the-top urgency.
Balance Text & Images
Aim for 60% text / 40% images—no giant image-only emails.
Test Before Sending
Send a test to different inboxes (Gmail, Outlook, mobile).
Monitor Engagement
Watch open and click rates—low engagement can hurt deliverability.d over-the-top urgency.
Don’t Over-Send
Space out campaigns so you don’t overwhelm subscribers (or trigger filters).
A little prep goes a long way—use this checklist before your next high-volume campaign, and your emails will land where they belong: the inbox.
