Autoresponders are one of the most powerful tools in the email marketers arsenal. They allow you to stay top of mind with your subscribers with less time spent. You set them up at the start and allow them to do the work for you. Benchmark Email’s latest update has made our autoresponders more effective than ever before. You can be certain your subscribers are receiving your messages when you want them to thanks to more options to control the send times of our autoresponders.

You can schedule autoresponders on the Edit Autoresponder Sequence page, which is when you choose the behavior of a given autoresponder. In this section you will write your Subject Line, craft the Preview Text and then select the days and time you would like the autoresponder to send.

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As always, it’s important to pay attention to your reports and test your send times. That way, you’ll know the best times to schedule your autoresponders. The biggest ROI from email marketing comes when you’re able to use all the information available to you.

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作者 Andy Shore

Andy Shore found his way to Benchmark when he replied to a job listing promising a job of half blogging, half social media. His parents still don’t believe that people get paid to do that. Since then, he’s spun his addiction to pop culture and passion for music into business and marketing posts that are the spoonful of sugar that helps the lessons go down. As the result of his boss not knowing whether or not to take him seriously, he also created the web series Ask Andy, which stars a cartoon version of himself. Despite being a cartoon, he somehow manages to be taken seriously by many of his readers ... and few of his coworkers.