Everybody who is anybody has a podcast these days. Or at least it seems like it. Actors, directors, comedians, writers and businesses all host their own podcasts. It’s a promotional and branding tool, a way free of format or restrictions to have your voice heard. You can bring personality to your company or brand and build a loyal following. If you already have a podcast or if you’re ready to get one started, this month’s series is for you. We’re calling it “Two P’s in a Podcast: Preparation to Publishing.”

For some extra help with your very own podcast, we’re giving away an Audio Technica Studio USB Mic. That’s right, with this awesome prize and some great advice and tips from our series and you’ll be on your way. All you need to do to be entered to win is subscribe to the Heart of Business newsletter. The winner will be contacted via email.

It’s that easy! Before you know it, you can have all the know how to run an incredible podcast … plus one of the most important tools you need. A brand new podcasting pic. Good luck!


作者 Andy Shore

Andy Shore found his way to Benchmark when he replied to a job listing promising a job of half blogging, half social media. His parents still don’t believe that people get paid to do that. Since then, he’s spun his addiction to pop culture and passion for music into business and marketing posts that are the spoonful of sugar that helps the lessons go down. As the result of his boss not knowing whether or not to take him seriously, he also created the web series Ask Andy, which stars a cartoon version of himself. Despite being a cartoon, he somehow manages to be taken seriously by many of his readers ... and few of his coworkers.