I write about Gordon Ramsey and his gaggle of TV shows, but I was bested by Richard when it comes to pop culture references. You win this round, Richard. Plus, see why I may just email Hal next time I need the use of a thesaurus. We’ve got a lot of talent here on our writing staff…and me. Enjoy it all in this edition of the Weekly Wrap!
A Stress-Free Playlist
I got my playlist Zen on. Just don’t blame me if you go full-on George Costanza and nap under your desk. Relax and listen to A Stress-Free Playlist.
How Mobile Device Manufacturers Preach the Gospel of Stock
Even for someone who drank the Apple Kool-Aid long ago, Hal makes some good points on How Mobile Device Manufacturers Preach the Gospel of Stock.
Red Flag Signs of a Failing Team
Thankfully, it’s all green flags over here at team Benchmark. Be on the lookout for these Red Flag Signs of a Failing Team.
The Importance of Marketing Research on Your Email Marketing Campaign
Sometimes we all need a common sense reminder. Discover The Importance of Marketing Research on Your Email Marketing Campaign.
Touch Screens in the Enterprise Are Imbecilic
I liked Hal’s original choice of words with imbecilic. He emailed me to offer up this list of alternatives, just in case:

Unworkable, Unrealistic, Impracticable, Boneheaded, Silly, Pointless, Useless, Nonsensical, Fallacious, Crazy, Balmy, Daft, Mad, Fatuous, Birdbrained

So, find out why Touch Screens in the Enterprise Are Imbecilic.

Clever Marketing: Emails in Disguise
Emails that transform, right before your eyes! Don’t miss this example of Clever Marketing: Emails in Disguise.
Benchmark 5: Things Kitchen Nightmares Teaches Us About Marketing
I got through an entire post discussing Gordon Ramsey without once saying “bloody.” I’ll assume my reward is in the mail. Check out this week’s Benchmark 5: Things Kitchen Nightmares Teaches Us About Marketing.
Author Bio:

by Andy Shore

Andy Shore found his way to Benchmark when he replied to a job listing promising a job of half blogging, half social media. His parents still don’t believe that people get paid to do that. Since then, he’s spun his addiction to pop culture and passion for music into business and marketing posts that are the spoonful of sugar that helps the lessons go down. As the result of his boss not knowing whether or not to take him seriously, he also created the web series Ask Andy, which stars a cartoon version of himself. Despite being a cartoon, he somehow manages to be taken seriously by many of his readers ... and few of his coworkers.