You can now make it easy for your subscribers to show a Like on Facebook for your email campaign. To add the Facebook Like button, click on the button in the email editor.
This will place the Like button in your email.
Now send your campaigns as usual. Your recipients can then click on the Like button in their email. When they click on the button, they will be redirected to the web version of the email with the following message:
If the recipient is already logged in, they will see all their friends who have already liked your email campaign.
They will also be shown how many people have already liked the email campaign.
The facebook profile of the people who clicked on the like button of your campaign will show that they “like” your email with the link to the email.
This feature is designed to make your email go viral, leading to more views of your email campaign. Look at you – you’re now a pro at social media marketing!
Paul Rijnders is the Product Strategy Manager for Benchmark Email, where his focus includes product development, research, technical writing, feature development, testing and launching of SaaS products and iOS apps that interact with our software via API. He is the human junction between the executive and marketing teams that request the product, the IT team that builds the back end, the design team that creates the front end, the content team that gives the product a voice and the eager sales and support teams who will eventually take delivery of the product. Paul is a product of the CSUF advertising program, He now rounds out his schedule teaching college level courses to multi-media undergrads on two California campuses.
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