Andy Shore
Most recent posts
Email World Day 1 Live Blog
Hey everybody! I\'m coming to you live today from sunny San Diego at Email World 2013. It should be an awesome two-day event filled with some of the brightest minds...
September 24, 2013
Email World Day 1 Live Blog
Hey everybody! I\'m coming to you live today from sunny San Diego at Email World 2013. It should be an awesome two-day event filled with some of the brightest minds...
September 24, 2013
Playlist: Tunes of the Trade Show
All I can think of when I hear Tricks of the Trade Show is G.O.B. Bluth and “The Final Countdown.”...
September 23, 2013
Tricks of the Trade Show & Nexus 7 Giveaway
Trade shows can be a ton of fun. Even if you’re not a social networking manager, sent there to ham...
September 20, 2013
Benchmark at Email World 2013
Next week, Daniel Miller and myself will be representing Benchmark at Email World 2013. We are excited to be there....
September 19, 2013
Benchmark 5: 29th Birthday Emails
Birthday emails are a popular weapon in an email marketer’s arsenal. It’s a way to make your subscribers feel special....
September 19, 2013
Heart of Business: Jumping into A/B (and More) with Unbounce
At Benchmark, we knew a powerful A/B Testing tool was imperative. We took our time, and put out a tool...
September 17, 2013
Ask Andy: How Can I Use A/B Testing?
A/B Testing was far and away our most requested feature. I can’t even really think of a close second. The...
September 16, 2013
Playlist: A/B on the Mind
Each week when I craft these playlists, I try and think of a loose tie-in to business or the goings...
September 16, 2013
