Paul Rijnders
Most recent posts
What Not to Say When Building Email Lists, Part 1: Email List
What You Said: Hello, how are you? I’d like to know if you want to be on our email list? What They Heard: Hello, I’d love to SPAM you. Can...
March 29, 2011
If Email Campaigns Were Baseball, Part 2: Hits and Homeruns
My last blog illustrated how to assemble a batting order of email campaigns for maximum effectiveness. Each “hitter” played a part with the end goal of bringing your subscriber to...
March 21, 2011
If Email Campaigns Were Baseball, Part 1: Batting Order
Even If You\'re the \"I\" in Your Emails For many of you small business owners, you are the team. You...
March 17, 2011
Groupon Businesses, Take Advantage of That Online Good Will
Do you love the email discount powerhouse known as Groupon? Who cares if it’s apparently worth much more than the...
March 10, 2011
Good Open Rates Begin with Treating People Right
As the readership of the Benchmark Blog increases, we’re realizing that we’re quickly becoming a hub for small business advice...
March 1, 2011
Effective Email Marketing: Segmenting by Psychographics
There are a few Benchmark blogs on demographics, and we’ll likely do many more since it’s essential to target email...
February 22, 2011
Is the iPhone Changing Email Open Behavior?
I Wasn’t Open to Change, Just Changing How I Open So I guess I probably belong to about 30 or...
February 15, 2011
What Email Marketers Can Learn from the Super Bowl Ads – Part 2
Yesterday, we talked about how email marketers can learn a lot from watching the 2011 Super Bowl ads. We also...
February 9, 2011
What Email Marketers Can Learn from the Super Bowl Ads – Part 1
The Game Between the Game You wouldn\'t be reading this blog if marketing wasn\'t on your mind. As such, I\'m...
February 8, 2011
