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Rand Fishkin Returns: Igniting SparkToro

Andy Shore Andy Shore found his way to Benchmark when he replied to a job listing promising a job of half blogging, half social media. His parents still don’t believe that people get paid to do that. Since then, he’s spun his addiction to pop culture and passion for music into business and marketing posts that are the spoonful of sugar that helps the lessons go down. As the result of his boss not knowing whether or not to take him seriously, he also created the web series Ask Andy, which stars a cartoon version of himself. Despite being a cartoon, he somehow manages to be taken seriously by many of his readers ... and few of his coworkers.

May 11, 2018 < 1 minute

It was a pleasure to bring Rand Fishkin back to the Heart of Business, as he begins to ignite SparkToro, his latest endeavor.

Hear our first conversation with Rand Fishkin, where we talk all things SEO.

The invite to return to the podcast went out the day he announced he was leaving Moz and starting SparkToro. We just had to hear what the former Wonderful Wizard of Moz was getting into next.

I think the bias toward, ‘you know…hey…there’s only one way to be successful’ is kind of [BS]. So this time around I am intentionally avoiding that.

It turns out he’s got some pretty awesome stuff brewing with SparkToro. He told us all about it, and we can’t wait to see what it will become. He also shared details about his newly released book, Lost and Founder.

As a Content Manager, my favorite part of his chat with Rand was our conversation about content. We talked about how to create great content and the importance of transparency.

1:28 – What is SparkToro?
4:11 – On life after Moz
7:43 – There’s not just one way to succeed
11:39 – Understanding your audience
20:06 – How transparency can make you the king of content
30:58 – His new book: Lost and Founder

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heart of business

Author Bio:

by Andy Shore

Andy Shore found his way to Benchmark when he replied to a job listing promising a job of half blogging, half social media. His parents still don’t believe that people get paid to do that. Since then, he’s spun his addiction to pop culture and passion for music into business and marketing posts that are the spoonful of sugar that helps the lessons go down. As the result of his boss not knowing whether or not to take him seriously, he also created the web series Ask Andy, which stars a cartoon version of himself. Despite being a cartoon, he somehow manages to be taken seriously by many of his readers ... and few of his coworkers.