We were so blown away by the report put together by Edisonda on Mobile Eyetracking in Email Marketing that we knew we had to invite their UX Director, Hubert Turaj, to the Heart of Business podcast to find out more about Edisonda and what went into the report. It was an incredible discussion on what science and research can do for design and we thoroghly enjoyed our conversation. Benchmark Email is proud to have partered with Edisona on this incredible study.

You can download the report here, or view it below.

Download the Edisonda Mobile Eyetracking in Email Marketing Report.

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by Andy Shore

Andy Shore found his way to Benchmark when he replied to a job listing promising a job of half blogging, half social media. His parents still don’t believe that people get paid to do that. Since then, he’s spun his addiction to pop culture and passion for music into business and marketing posts that are the spoonful of sugar that helps the lessons go down. As the result of his boss not knowing whether or not to take him seriously, he also created the web series Ask Andy, which stars a cartoon version of himself. Despite being a cartoon, he somehow manages to be taken seriously by many of his readers ... and few of his coworkers.