Brand Benchmarks
Everything you need to represent Benchmark Email the right way—clear, consistent, and on-brand.
Marketing moves fast.
Software shouldn’t hold you back.
Mission
Empower busy marketers to send smarter, not harder.
Vision
Empowering SMBs everywhere to grow confidently with marketing that’s the simplest, most rewarding work.
Core Values
Earn trust, every
day
Simplify everything
Champion customer success
Keep raising the
bar
Focus on what matters
Effortless email marketing, zero BS.
Skip the jargon and leave the clunky copy behind.
Tone & Personality
Friendly, witty, and efficient—like your most helpful coworker.
How We
Speak:
Conversational, supportive, and confident (with a wink).
What sets us apart
Simplicity first
Real support, real people
Tools that save time, not waste it
Brand Downloads & Interactive Color Palette
Looking for the right logo or that perfect purple? We’ve got you. Download Benchmark’s core brand assets or tap a swatch to copy its HEX code—quick, clean, and busy-marketer-approved.
Our Logo
Our logo, like our product, is streamlined and approachable. We’re your friendly face in a crowded martech space. Our logo isn’t meant to be flashy or complex. The basic shapes and complementary colors prioritize speed, usability, and that “finally, this just makes sense” feeling. We provide the building blocks you need to build and scale results.
Use these exactly as prescribed. No stretching, shadowing, or freestyle remixing.
Logo Color Usage
The Benchmark Color Palette
A bold, modern purple anchors the brand from our past buttoned-up blue to a bright tomorrow.
It’s supported by warm neutrals and softer accent colors that keep things clear and inviting. Click any color to copy its HEX code instantly.
Primary Colors
| Color | HEX | RGB |
|---|---|---|
| Purple | #3C247F Copied | 60 36 127 100% Copied |
| Off White | #FEF9F2 Copied | 254 249 242 100% Copied |
| Night Rider | #3C3549 Copied | 60 53 73 100% Copied |
| Pink | #F297DA Copied | 242 151 218 100% Copied |
Secondary Colors
| Color | HEX | RGB |
|---|---|---|
| Soft Purple | #F7EEFF Copied | 247 238 255 100% Copied |
| Purple Rain | #DCB8FE Copied | 220 184 254 100% Copied |
| Teal | #009499 Copied | 0 148 153 100% Copied |
| Grape | #6A2FAF Copied | 242 151 218 100% Copied |
Neutrals
| Color | HEX | RGB |
|---|---|---|
| Rainy Day Grey | #6C6876 Copied | 108 104 118 100% Copied |
| Concrete Jungle | #9D9AA4 Copied | 157 154 164 100% Copied |
| Office Space Grey | #CECDD1 Copied | 206 205 209 100% Copied |
| Cloud | #EBEBED Copied | 235 235 237 100% Copied |
Typography
Our typography feels modern without being cold.
Bogue handles headlines with character, a reassurance that you’ve got a friend in Benchmark. Poppins keeps everything else easy to read. Fonts shouldn’t slow you down, and ours don’t.
Headings
Bogue
Headlines
and Subheadlines
Body
Poppins
Body Copy
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Hierarchy Examples:
| Preview | Font Weight | Case |
|---|---|---|
| EYEBROW | Bold | All Caps |
| Headline | Medium | Sentence |
| Subheadline | Regular | Sentence |
| Callout | Regular | Sentence |
| H3/Label | Medium | Sentence |
| Body Copy | Regular | Sentence |
Ready to Make It Look Effortless?
You’ve got the tools. Now make every email, slide, or social post unmistakably Benchmark. Need help or a second opinion?
