Tag Archives: Email Marketing
How Key Points of Contact, Good Data Design Can Help with Click & Open Rates
At the enterprise level, the average email marketing campaign can take anywhere from 2 to 6 hours, depending on the...
January 20, 2017
Customer Engagement Is The New Email
For many, just sending email to subscribers is missing the point. There is a person behind every email address and...
January 11, 2017
Building Exclusivity: Turn Your Email Marketing Into A VIP Destination
The ever brilliant Jacobin magazine, self-billed as Reason in Revolt, published a creative piece that looks at demographic exclusivity. Titled...
January 5, 2017
How Can I Integrate Social Media With My Emails?
In this day and age when we talk about marketing—Digital and Physical—we know that content is a key component to...
November 9, 2016
How to Drive Traffic to Your Email Subscription Landing Page
Now that you designed and drafted your email subscription landing page, the next step is figuring out how to drive...
November 7, 2016
Why Is The Welcome Email An Important Time To Say Thanks?
The very first email campaign should never be the very first impression you give a subscriber. After all, for it...
November 4, 2016
How to Design and Draft Your Email Subscription Landing Page
When companies say they want to throw out a newsletter, there’s typically a lot more that goes into it than...
November 4, 2016
How to Avoid (and Take Advantage of) Overlapping Data in Email Lists
There’s a level of analysis paralysis when it comes to dealing with segmented lists. Marketers wonder how much data is...
November 2, 2016
How Can I Overcome Email Marketing Horrors?
You won’t hear it as much, but there are days in email marketing where it may seem like a Final...
October 31, 2016