Tag Archives: Email Marketing
Introducing Our New Email Engagement Automation
We are excited to present to you the newest feature of our application! As a Benchmark user, you may already...
August 4, 2016
New Integrations for Wufoo, CRM & eCommerce
As marketers, we have a lot of bases to cover. The touchpoints that make up your complete marketing plan are...
August 4, 2016
Three Ways to Go Back and Segment Your Email Lists
One of the top five reasons people unsubscribe to your email campaigns is due to lack of relevance. Unsubscribes are...
August 3, 2016
How Should I Segment My Email List(s)?
List segmentation is a must in order to deliver the most relevant content to your subscribers’ inbox. It’s the best...
August 1, 2016
Why We Needed an Email Design System
Up until recently, we have had one design team doing everything at Benchmark. What this means, is that the same...
August 1, 2016
How To Reach Out to Unsubscribers Without Sounding Like A Sad Ex
Hands down the saddest feeling on earth is the notice that someone left your email subscription. Before I started personalizing...
July 29, 2016
Why Are My Emails Going Into The Promotions Tab?
Since Gmail’s smart labels or smart filters were released to its users in 2013, a big question for email marketers...
July 28, 2016
Understanding Your Email Marketing Reports
Whether you’ve been doing email marketing for 24 hours or 10 years, understanding the important metrics in your reports is...
July 28, 2016
Why You Shouldn’t Fear Your Email Campaigns Going To The Promotions Filter
When Gmail launched a new tab feature to filter email types, it sent marketers into a panic. Hailed as “Email...
July 27, 2016
