Tag Archives: Email Marketing
How To Increase The Expected ROI For Email Marketing?
Many talk about the expected Return on Investment for email marketing being $40 per $1 spent. Although I love this...
October 10, 2016
How Can I Create Successful Promotional Emails?
A promotional email is intended to get your audience excited about something. You may have a new service or product...
August 22, 2016
How Do I Make Sure My Emails Are Mobile Friendly?
How many of you start the day by waking up and then instantly start reaching for your phone (by reaching...
August 19, 2016
What Tests Are Good To Run On My Campaigns Before I Hit Send?
Tests like A/B testing can be invaluable to email marketers. However, A/B test is an umbrella term for when you...
August 18, 2016
How Do I Know If I’m Sending Too Many Emails?
The answer to this question is a matter of actions speaking louder than words, but you may get some subscribers...
August 15, 2016
How Can I Improve Click Through Rates In My Emails?
The first step in trying to increase the Click Through Rate (CTR) of your emails is to properly segment your...
August 12, 2016
How to Stay Goal-Focused with Your Summer Email Campaigns
Whoever said “you can’t have your cake and eat it too,” obviously wasn’t a marketer. Marketing teams know that just...
August 11, 2016
What Are The Email Metrics I Should Be Paying Attention To?
There are a lot of metrics to look at when sending an email campaign to your contacts. The metrics you...
August 8, 2016
How to Keep Your Email Campaigns Focused During Summer Holidays
Perhaps you’ve taken inspiration from the last post on reinventing your email campaigns during the summer and have decided to...
August 8, 2016
