I don’t go anywhere without my iPhone. It’s that simple.

For work and play, having a smart phone is almost as essential as breathing. As the Content Editor for Omnibeat, a thriving Social Media Marketing company, I have to constantly stay connected to the emerging stories and trends, my email inbox and the various social media sites.

In this so-called Post-PC world, the workplace doesn’t necessarily end at the work place. Whether it is my handy smart phone or tablet, I have to be able to reach the World Wide Web in one way, shape or form. Any company that embraces the technological wave of the present must be aware that engaging in social media marketing doesn’t end after you clock out.

According to a study conducted by Buddy Media this past week, Twitter engagement is at its peak during the weekends. However, most large companies are not reaching their potential engagement because they fail to recognize this trend.

Companies have a variety of methods to overcome the weekend slump. They can either use buffer apps to schedule posts or post themselves. Although I do use buffer apps to schedule several posts throughout the week, I like to tweet on the go. This is the only way to truly sound genuine.

Alongside my trusty iPhone (any smart phone will do. I am just particularly an Apple fanboy), social media, especially Twitter, is essential to my life. Twitter is hands down the most important and useful social media tool at our disposal. It allows me and any user to interact and engage with other people instantaneously.

Over the last few months, coinciding with my growing addiction for the micro-blogging site, I have been able to contact numerous experts within my field via Twitter. Just recently, I was able to connect with the Founder of Print Friendly, Taylor Norrish, by simply tweeting to him. Over a small span of several tweets and direct messages, I was able to set up an interview.

Technology is vital in every part of our lives whether we like it or not. I am just glad that I have great tools like a smart phone and Twitter to guide me along the way.

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