Hal Licino
Most recent posts
飲酒調查的新發現將有助於郵件市場區隔
The Wine Market Council recently surveyed over a thousand adult wine drinkers in the United States and announced findings that can help any winery fine tune its email marketing segmentation...
April 12, 2011
你對訂閱客戶的愛，就是必須學習向他們道歉
Unless you’ve been on polar bear research sabbatical in an igloo on Novaya Zemlya for the past couple of weeks, you’ve certainly heard of the Epsilon data breach that exposed...
April 11, 2011
汽車買主的網路消費行為模式清晰可辨，你感受到了嗎？
Dealerships often fail to derive critical data from their customers’ online behavior. Each of their clicks possess a wealth of...
April 7, 2011
透過點擊開啟率(CTOR)來評估收件人反應
A recent survey by Signup Technologies has shown some enormous differences in the critical click-to-open metric between various industries. Depending...
April 4, 2011
五種利用圖片來增強電子郵件行銷績效的方法
A picture’s worth a thousand words and, as email marketers have found, it can also sell a thousand SKUs. Unfortunately...
April 1, 2011
協會與組織團體該如何成為精通「Front-Line Microcontent」的大師
Front-Line Microcontent is the collective term for those small phrases that draw in your reader before the email is even...
March 29, 2011
你是一個專業的電子郵件設計者還是只是個版面設計者?
Jakob Nielsen was listed as one of the world’s most influential designers by Business Week and is a leading researcher...
December 20, 2010
讓活動的小型攤位發揮最大功用
As many long time event exhibitors will tell you, the small basic booth can be a blessing or a curse....
November 15, 2009
取得餐廳老顧客電子郵件位址的五大方法
Building an email marketing subscription list is central to your entire online promotional strategy but it is a process that...
April 4, 2009
